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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Silk, Alvin J.
Hardcover
$33.69
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The use of Preference and Perception Measures in new Product Development: An Exposition and Review
Silk, Alvin J.
Hardcover
$37.44
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Silk, Alvin J.
Paperback
$16.10
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Silk, Alvin J.
Hardcover
$31.30
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Silk, Alvin J.
Paperback
$17.44
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$19.94
{"Id":23781479,"Title":"Response set and the Measurement of Self-designated Opinion Leadership","Authors":["Silk, Alvin J."],"ShortTitle":"Response set and the Measurement of Self-designated Opinion Leadership","Author":"Silk, Alvin J.","Ean":"9781378215050","Isbn":"1378215052","Publisher":"Palala Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[977221],"CategoryIds":[922],"FormatId":2,"FamilyId":9907524,"SeriesId":null,"LanguageId":56,"PriceMin":19.94,"PriceMax":19.94,"Desirability":0,"PublicationDate":"2018-02-20T00:00:00","Join":null}
$37.44
{"Id":12319341,"Title":"Test-retest Correlations and the Reliability of Copy Testing","Authors":["Silk, Alvin J."],"ShortTitle":"Test-retest Correlations and the Reliability of Copy Testing","Author":"Silk, Alvin J.","Ean":"9781340312589","Isbn":"1340312581","Publisher":"Sagwan Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[977221],"CategoryIds":[922],"FormatId":1,"FamilyId":null,"SeriesId":null,"LanguageId":56,"PriceMin":37.44,"PriceMax":37.44,"Desirability":0,"PublicationDate":"2015-08-25T00:00:00","Join":null}
$30.40
{"Id":14942200,"Title":"What Is Marketing?","Authors":["Silk, Alvin J.","Review, Harvard Business"],"ShortTitle":"What Is Marketing?","Author":"Silk, Alvin J.","Ean":"9781422104606","Isbn":"1422104605","Publisher":"Harvard Business Review Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[977221,3250115],"CategoryIds":[436],"FormatId":2,"FamilyId":7595696,"SeriesId":null,"LanguageId":56,"PriceMin":30.4,"PriceMax":30.4,"Desirability":7,"PublicationDate":"2006-10-01T00:00:00","Join":null}
$61.75
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The Influence of Advertising's Affective Qualities on Consumer Response
Silk, Alvin J.
Vavra, Terry G.
Hardcover
$37.44
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Montgomery, David Bruce
Silk, Alvin J.
Hardcover
$37.44
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Silk, Alvin J.
Geiger, Frank P.
Hardcover
$33.69
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Montgomery, David Bruce
Silk, Alvin J.
Hardcover
$33.69
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Bagozzi, Richard P.
Silk, Alvin J.
Paperback
$19.94
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Bagozzi, Richard P.
Silk, Alvin J.
Hardcover
$37.44
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The Influence of Advertising's Affective Qualities on Consumer Response
Silk, Alvin J.
Vavra, Terry G.
Hardcover
$35.10
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The Influence of Advertising's Affective Qualities on Consumer Response
Silk, Alvin J.
Vavra, Terry G.
Paperback
$19.94
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$19.94
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Silk, Alvin J.
Geiger, Frank P.
Paperback
$17.44
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$37.44
{"Id":12482331,"Title":"Measuring Influence in Organizational Purchase Decisions","Authors":["Kalwani, Manohar U.","Silk, Alvin J."],"ShortTitle":"Measuring Influence in Organizational Purchase Decisions","Author":"Kalwani, Manohar U.","Ean":"9781342145239","Isbn":"1342145232","Publisher":"Palala Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[2606268,977221],"CategoryIds":[922],"FormatId":1,"FamilyId":12220708,"SeriesId":null,"LanguageId":56,"PriceMin":37.44,"PriceMax":37.44,"Desirability":0,"PublicationDate":"2015-09-09T00:00:00","Join":null}