Marketing in 1989

Marktforschung: Methodische Grundlagen Und Praktische Anwendung by Berekoven, Ludwig

Aktive Medienarbeit Mit Jugendlichen: Theorie Und PRAXIS by Schell, Fred

Retail Marketing Strategy: Planning, Implementation, and Control by Samli, A. Coskun

Entscheidungsfindung in Der Forschung Und Entwicklung: Problematik, Grundlagen Und Dynamische Aspekte by Rücksteiner, Friedhelm

Film & Video Marketing by Wiese, Michael

The Marketer's Guide to Selling Products Abroad by Weber, Robert E.

Guerrilla Marketing Attack by Levinson, Arnold Ed, Levinson, Jay Conrad

Nonverbale Kommunikation Beim Verkauf by Klammer, Marion

Der Markentransfer by Hätty, Holger

Entwicklung Einer Marketing-Konzeption Mit Spss/Pc+ by Backhaus, Klaus, Weiber, Rolf

Public Relations Research by Brody, E. W., Stone, Gerald C.

Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study by Chonko, Lawrence B., Caballero, Marjorie J., Lumpkin, James R.

Export Strategy by Jain, Subhash C.

Legal and Economic Regulation in Marketing: A Practitioner's Guide by Werner, Ray O.

Professional Practice Development: Meeting the Competitive Challenge by Brody, E. W.

Cable TV Advertising: In Search of the Right Formula by

Nonverbale Kommunikation in Der Fernsehwerbung by Bekmeier, Sigrid

Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing by Livesay, Harold C., Porter, Glenn

Situative Marketingstrategien: Grundsatzstrategien Für "Dogs" by Tomczak, Torsten

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them by Hendon, Donald

Public Relations Theory by

Innovation, Wachstum und Beschäftigung by Scholz, Lothar, Penzkofer, Horst, Schmalholz, Heinz

Why People Buy by O'Shaughnessy, John