Marketing in 1991

Handbuch Des Bankmarketing by

Dienstleistungsqualität: Konzepte -- Methoden -- Erfahrungen by Bruhn, Manfred

Culture Encounter and Komplementäres Marketing by Brune, Guido

Optionen: Anlagestrategien Für Die Nationalen Und Internationalen Options- Und Futures-Märkte by Lingner, Ulrich

Handbuch Für Kaufleute by

Werbung Des Facheinzelhandels by Barth, Klaus, Theis, Hans-Joachim

The Handbook of International Marketing Communications by

Sample Design in Business Research by Deming, W. Edwards

Streetsmart Marketing by Slutsky, Jeff

Marketing Theory: Evolution and Evaluation by Garrett, Dennis E., Sheth, Jagdish N., Gardner, David M.

Corporate Identity Design by Napoles, Veronica

Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals by Putman, Anthony O.

Asian Mind Game by Chu, Chin-Ning

Market and the State: Government Policy Towards Business in Europe, Japan, and the USA by Audretsch, David

Modern Marketing Communications by Jefkins, Frank

Third Generation R & D: Managing the Link to Corporate Strategy by Roussel, Philip A., Saad, Kamal N.

Fund Raising and Public Relations: A Critical Analysis by Kelly, Kathleen S.

Creating Corporate Audio-Visual Presentations: How to Commission and Manage Successful Projects by Worth, Richard

Lifestyle Market Segmentation by Michman, Ronald D.

Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers by McLaughlin, Edward W., Rao, Vithala R.

Blickverhalten Von Konsumenten: Grundlagen, Messung Und Anwendung in Der Werbeforschung by Leven, Wilfried

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print by Harding, Ronald

Promotional Feats: The Role of Planned Events in the Marketing Communications Mix by Soares, Eric J.

Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions by Erickson, Gary M.

Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker, David A.

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success by Perenchio, Madelyn, Weeks, Andrea, Metcalfe, Dorothy A.

Konsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten by Behrens, Gerold

Contract Research by

Branding: A Key Marketing Tool by

Price and Discount Schedule Analysis: A Guide for Purchasing, Marketing, Materials, and Financial Managers by Kuzdrall, Paul J., Britney, Robert R.

Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives by Stahl, Michael J., Karakaya, Fahri

Universitätskultur: Ausgangspunkt Für Eine Strategische Marketing-Planung an Universitäten by Sporn, Barbara

Ein Warteschlangenansatz Zur Integrierten Produktionsplanung by Häfner, Heinz

Systemdynamik Nichtlinearer Marktreaktionsmodelle by Ostrusska, Doris

The Future of U.S. Retailing: An Agenda for the 21st Century by