Marketing in 1992

Ist Public Relations Eine Wissenschaft?: Eine Einführung by

Theorie Der Public Relations: Ein Entwurf by Rühl, Manfred

Postmodern Consumer Research: The Study of Consumption as Text by Hirschman, Elizabeth

Strategien Im Internationalen Marketing by Wißmeier, Urban Kilian

Knowledge in Action by

The Psychology of Customer Care: A Revolutionary Approach by Lynch, J.

Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies by Fine, Seymour H.

The Joyless Economy: The Psychology of Human Satisfaction by Scitovsky, Tibor

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Gallagher, Bill, Levinson, Jay Conrad, Wilson, Orvel Ray

The Joyless Economy: The Psychology of Human Satisfaction by Scitovsky, Tibor

Build Your Own Network Sales Business by Kishel, Patricia Gunter, Kishel, Gregory F.

Excellence in Public Relations and Communication Management by

Supplier Price Analysis: A Guide for Purchasing, Accounting, and Financial Analysts by Newman, Richard G.

Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers by Farrelly, Gail E., Taper, Jessica S., Sobol, Marion Gross

Colonial Space: Spatiality in the Discourse of German South West Africa 1884-1915 by Noyes, J. K.

Verhaltenswirksame Bildmotive in Der Werbung: Theoretische Grundlagen -- Praktische Anwendung by Dieterle, Gabriele S.

Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm) by Bly, Robert W.

Global Sourcing Strategy: R&d, Manufacturing, and Marketing Interfaces by Kotabe, Masaaki

Kids as Customers: A Handbook of Marketing to Children by McNeal, James U.

Greener Marketing: A Global Perspective on Greening Marketing Practice by

Entwicklung Eines Expertensystems Zur Beurteilung Von Fernsehwerbung by Lorson, Tania

Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries by Boddewyn, Jean J., Boddewyn, J. J.

The Impact of Advertising Law on Business and Public Policy by Petty, Ross D.

Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis by Rados, David

Practical Cell Culture Techniques by

Marketing Exchange Transactions and Relationships by Maskulka, James M., Houston, Franklin S., Gassenheimer, Jule B.

Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy by Samli, A. Coskun

Competitive Cost-Based Pricing Systems for Modern Manufacturing by Campbell, Robert J.

Betriebswirtschaftstheorie: Absatztheorie by Laßmann, Gert, Busse Von Colbe, Walter, Hammann, Peter

Marketing Channel Development and Management by McCalley, Russell W.

Marketing to Older Consumers: A Handbook of Information for Strategy Development by Moschis, George P.

Effective Human Resource Management in the Sales Force by Darmon, Rene

Inventivity: The Art and Science of Research Management by Gilman, J. J.

Marketing for the Non-Profit Sector by Hannagan, Tim

Electoral Strategies and Political Marketing by

Competition: Forms, Facts and Fiction by Cvitkovic, Emilio

Agentur 2000: Entwicklungen Und Perspektiven Für Anbieter Von Kommunikationsdienstleistungen by Vilmar, Answin

Europa 93. Das Werbewörterbuch: Deutsch, Englisch, Französisch by