Marketing in 1994

Marktorientiertes Umweltmanagement by

Normative Aspekte Der Public Relations: Grundlegende Fragen Und Perspektiven. Eine Einführung by

The Regional Distribution of Foreign Manufacturing Investment in the UK by Munday, Max, Hill, Stephen

The Global Competitiveness of the Asian Firm by Schuette, Hellmut

Managing New Technology Development by Souder, William E.

Audel Promoting and Marketing Your Crafts by Field, Edwin M., Field, Selma G.

Marketing Exchange Relationships, Transactions, and Their Media by

Marketing Strategies for Services: Globalization - Client-Orientation - Deregulation by

Die Bestimmung Und Steuerung Des Wertes Von Marken: Eine Analyse Aus Sicht Des Markeninhabers by Sander, Matthias

Research Traditions in Marketing by

Research in Consumer Behaviour by

Naked Consumer: How Our Private Lives Become Public Commodities by Larson, Erik

Fractal Market Analysis: Applying Chaos Theory to Investment and Economics by Peters, Edgar E.

The Unseen Power: Public Relations: A History by Cutlip, Scott M.

Marketing: Einführung by Weeser-Krell, Lothar

Messeselektion: Entscheidungskriterien Für Investitionsgüteranbieter by

The Regional Distribution of Foreign Manufacturing Investment in the UK by Hill, Stephen, Munday, Max

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Ries, Al, Trout, Jack

Personality Traits in Professional Services Marketing by Weitzul, James B., Wetizul, James B.

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by McDonald, Malcolm, Brown, Linden

European Retailing's Vanishing Borders by Sternquist, Brenda

Forecasting and Market Analysis Techniques: A Practical Approach by Snyder, John, Kress, George

Management of Corporate Communication: From Interpersonal Contacts To External Affairs by Heath, Robert L.

Customer Centered Reengineering by Crego, Edwin T.

Guerrilla Advertising by Rubin, Charles, Levinson, Jay Conrad

How to Market Computers and Information Technology by MacArthur, Hamish E., Stone, Merlin

The Global Competitiveness of the Asian Firm by Schuette, Hellmut

Advanced Marketing Research by

Principles of International Marketing by Spencer, Julia

Brand Power by

Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow by Kern-Foxworth, Marilyn

Making Social Work News by Aldridge, Meryl

The Advanced Materials Revolution and the Japanese System of Innovation by Lastres, Helena M. M.

Internationale Kooperationen Und Joint Ventures: Standortvorteile Nutzen, Neue Märkte Und Technologien Erschließen by

Stochastic Modeling and Analysis of Manufacturing Systems by

International Marketing by Groves, Len

Principles of International Physical Distribution by Sherlock, Jim

Principles of Management in Export: The Institute of Export by Conlan, James

Marketing Strategies for the Mature Market by Moschis, George

Marketing and Entrepreneurship: Research Ideas and Opportunities by

Total Quality Marketing: The Key to Regaining Market Shares by Reddy, Allan C., Reddy, Allen C.

Informations-Design by Hagge, Kira

Foreign Joint Ventures in Contemporary China by Roehrig, Michael F.

Fight for Public Health: Principles & Practice of Media Advocacy by Chapman, Simon, Lupton, D.

Kompensationsgeschäfte Im Internationalen Marketing: Eine Analyse Von Handelsformen Auf Gegenseitigkeit Und Möglichkeiten Zu Ihrer Optimalen Gestaltun by Fantapie Altobelli, Claudia

Measurement of Food Preferences by Macfie, H. J. H., Thomson, D. M. H.

Delighting Customers: How to Build a Customer-Driven Organization by Samler, T., Donovan, P.

Brand Power by

Dienstleistungsmarketing: Konzeptionen Und Anwendungen by Kleinaltenkamp, Michael

Selling by Phone: How to Reach and Sell to Customers in the Nineties by Richardson, Linda