Marketing in 2013

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History by Schroeder, J., Zhiyan, W., Borgerson, J.

Hit Brands: How Music Builds Value for the World's Smartest Brands by Jackson, D., Jankovich, R., Sheinkop, E.

Marketing in Context: Setting the Scene by Hackley, Chris

SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena by Di Bitetto, Massimiliano, Gilardoni, Gianmarco

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience by Kusume, Y., Gridley, N.

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by Sicard, M.

Big Al's MLM Sponsoring Magic: How to Build a Network Marketing Team Quickly by Schreiter, Tom Big Al

Wirkungsvolle Präsentationen Von Und in Projekten by Engelfried, Justus, Zahn, Sebastian

Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling by

Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee by Langen, Nina

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Venkatesan, R., Viswanathan, Madhubalan, Gajendiran, S.

Boot Camp for Financial Advisors Workbook "Your Battle Plan" by Clemenko, David

Brand and marketing communication in golf by Kierdorf, Charlotte

Corporate Blogs - Unternehmen in der Blogosphäre by Weeber, Denise

Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept by Fehlberg, Tim

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing by Hubschmid, Elena

Marketing Planning for Information Technology: A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors by MacArthur, Neil G.

Writing for the Kindle: A 3-Book Series on Self-Publishing and Promoting Ebooks on Amazon by Kness, Ron Dale

The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results by Moderandi Inc

Key Account Management in der Logistikbranche: Stärkung der horizontalen Marktposition von Logistikunternehmen durch die Implementierung eines Key Acc by Krämer, Markus

Online Dating - A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan by Lützow, Dana

Selling 101: Consultative Selling Skills: For new entrepreneurs, free agents, consultants by McGaulley, Michael T.

Interkulturelle Werbung by Polten, Kathleen

It's That Easy - Online Marketing 3.0 by Dautovic, Ludwina

Personalisierung Im Internethandel: Die Akzeptanz Von Kaufempfehlungen in Der Bekleidungsbranche by Stüber, Eva

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg by Walter, Ekaterina

Location-based-Marketing: So erreichen Sie ihre Kunden ganz einfach direkt vor der eigenen Tür! by Niegel, Sonja

Social Media Marketing im Business-to-Business-Unternehmen by Stumpenhagen, Timo

Bestimmung Des Repositionierungsspielraums Von Marken: Markenführung Mit Hilfe Neuroökonomischer Forschungserkenntnisse by Boch, Sonja

Intuitionistic Fuzzy Aggregation and Clustering by Xu, Zeshui

Marke als integraler Bestandteil einer Projektentwicklung: Am Beispiel eines neuen Wohnkonzepts by Schmid, Alexander

Great Canadian Franchise Stories by Pizzonia, Felicia

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The World's Oldest Profession To Improve Your Results In Any Busine by Jay, Leon

Sportmarketing im Fußball am Beispiel des FC Bayern München by Ruhm, Marcel

Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [Dot] Com Pres by Hooper, David

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by Stroud, D., Walker, K.

Burger King: Changing or Imitating?: Analysis of Burger King's Re-strategy by Bo, Daniel, Brooks, Joseph, Vu, Anthony

An Introduction to Public Relations and Communication Management by Chia, Joy, Synnott, Gae

Werbung für Senioren by Colella, Julia

Social Media als Instrument der externen Unternehmenskommunikation: Potentialanalyse am Beispiel PORTOLAN Commerce Solutions GmbH by Winter, Kay

Das Neue Werberecht Für Ärzte: Auch Ärzte Dürfen Werben by Bahner, Beate

Nontraditional Media in Marketing and Advertising by Blakeman, Robyn L.

Corporate Social Responsibility: Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR by Mayer, Jürgen

Effektives Personalmarketing: Strategien -- Instrumente -- Fallstudien by Simon, Hermann, Wiltinger, Kai, Sebastian, Karl-Heinz

Eventmarketing für den Mittelstand: kleines Budget, großer Erfolg by Schmidt, Stephanie

The Easy Guide To Internet Marketing: The Social Media and Internet Marketing Guide For Small Business by Bourquin, Scott

Business For Beginners: Introduction to Business and Marketing by Tafero, Arthur H.

The Guru of Marketing: A Handbook Simplifying Marketing in the 21st Century. by Nayar, Jay

Information and Decision in Behavioral Economics by Biela, Adam

Interaktion von Unternehmen mit Kunden in sozialen Netzwerken: Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern by Pascal, Mansmann

International Marketing Planning - An Analysis of Burger King by Hasan, MD Rajibul

Messemarketing aus Sicht von Messegesellschaften by Seifert, Malte Christopher

Eventmarketing - eine effiziente kommunikationspolitische Maßnahme am Beispiel der Craft Night von Etsy by Neidhold, Maria

Facebook Business Basics: The Jargon-Free Guide to Simple Facebook Success by Love, Lewis

Die Macht der Marke heute: Der moderne Markenbegriff by Teubert, Moritz, Sinzig, Nils

Wirkeffekte der Markenglaubwürdigkeit by Schnedelbach, Heidi

The Marketing Doctor's Survival Notes: A Collection of Tips, Techniques for Survival from the Trenches of Corporate and Non-profit Marketing by Poulos, David

Die Produktqualität als Variable des strategischen Marketings: Eine kritische Analyse der PIMS-Ergebnisse by Meyer, Klaus-Martin

Providing Actionable Recommendations by Marx, Paul

Multisensuales Dienstleistungsmarketing: Die Auswirkungen von Produkthaptik auf das Konsumentenverhalten am Beispiel des Business-to-Consumer-Marktes by Steinhausen, Nina Jellena

Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing by Bodin, Jan, Tesar, George

Identitätsorientierte Markenführung am Beispiel Mercedes-Benz by Adam, David

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Schultz Ph. D., Don E., Schultz, Heidi, Block Ph. D., Martin P.

Marketingplan für die Media-Saturn Holding: Analysen und Empfehlungen by Neumeister, Hannes, Albus, Lisa

Markenkommunikation Mit Sport: Wirkungsmodell Für Die Markenführung Aus Sicht Der Service-Dominant Logic by Drengner, Jan

Kultmarketing - Eine kritische Diskussion der Anwendungsbereiche und Grenzen by De Bellis, Ricarda

Social Media Frenzy: Why time-consuming Facebook, Twitter and Blogging strategies may NOT work for your business. by Miller, J. Steve

Marketing Mix for Tourism Products by Rahman MD Anisur, Haque S. M. Imamul

How I Sold Millions of Books by Schmitt, Steven E.

Social Media in projektorientierten Unternehmen in Bezug auf Beratungsunternehmen by Waxenegger, Robert

Düfte als Instrument des erlebnisorientierten Marketings by Gerdes, Sina

Branding The Authentic "You": Building a Conscious-Centered Brand & Lifestyle that Speaks to Your Extraordinary Self by Brooks, Elyshia

Die Rolle von Markenbotschaftern im Rahmen der Marketing-Kommunikation von Automobilherstellern by Klonz, Jan

Market potential of the Czech Republic for IT Consulting firms - Focus SAP Implementations by Fischerova, Katerina

Handelsmacht vs. Herstellermacht: Eine kritische Beurteilung der Machtverhältnisse im Handel by Bartole, Philipp

Netzwerken, aber richtig!: So einfach kann Verkaufen sein by Bergmann, Andreas, Oblak, René, Schober, Martin

Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, by Prodromou, Ted

Unthinking: The Surprising Forces Behind What We Buy by Beckwith, Harry

Relationship Marketing-View From the Top and What It Really Takes To Get There: Network Marketing Guide to Massive Success! by Thompson, Steve

Get Your Book Published On Kindle Amazon by Camille, Sandratana

Virales Marketing: Potenziale und Gefahren by Kordes, René

Interviewers' Deviations in Surveys: Impact, Reasons, Detection and Prevention by

App Nation: Unleash the power of mobile apps to supercharge your business and profits...even in a difficult economy by Adams, Brad

Total Loyalty Marketing: Mit Begeisterten Kunden Und Loyalen Mitarbeitern Zum Unternehmenserfolg by Fuchs, Gerhard, Sch Ller, Anne M., Schuller, Anne M.

Consumption Culture in Europe: Insight into the Beverage Industry by

Brand Mechanics: The Art and Science of Building Brands by Llewellyn-Williams Phd, Michael

Marketing Analytics: Strategic Models and Metrics by Sorger, Stephan

Strategic Creativity in Marketing Communications by Ph D., Gulnara Karimova

Account Planning in Salesforce by Daly, Donal

From Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy by Oreck, David

The Renault-Nissan Alliance: Assignment paper / case study (English Version) by Thomas, Martin

Dimensionen des Change Managements: Von der Produkt- zur Kundenzentrierung by Sinzig, Nils, Teubert, Moritz

Factors Affecting Buying Decision of Customers' in Apparels Retailing by Menthula, Swapna

Informationssuche Und Online Word-Of-Mouth: Eine Empirische Analyse Anhand Von Diskussionsforen by Reichelt, Jonas

Möglichkeiten der Neukundengewinnung im Rahmen der Social Media by Langer, Matthias

Sneeze It: Just Don't Say It Spray It by Steel, David

The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design by Goodman, Jonathan Edward

Buying Less for Less: How to avoid the Marketing Procurement dilemma by Preece, Gerry, Wohlwerth, Russel

TV-Werbung und Musik: Audiovisuelle Verführung mit Musik in Fernsehwerbespots by Jurt, Jeremias

Die Wirkung von In-Game Advertising auf die Zielgruppe by Dlugosch, Felix

Social Media-Marketing: Wirkungsweise und Erfolgskontrolle by Löhr, Thomas

Riding With Gurus: Accelerate Yourself to Success by Filsaime, Mike, Friends, Their Mastermind, Gardner, Dave

The Ultimate Homebuyer's Guide by Mike, Reese, The Nation's Leading, Experts, Jay, Kinder

Understanding the Global Market: Navigating the International Business Environment by Keillor, Bruce

The Billion Dollar Blueprint: 7 Steps To Getting More Business Online in Less Time! by Hauck M. Ed, Brad

Customer Relationship Management und Marketingkonzepte für vermögende Privatkunden by Hemberger, Pascal

Apple Inc. - An Analysis: PESTEL analysis, Porter's 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehens by Hasan, MD Rajibul

What Were They Thinking?: Recent Opinions and Facts from and about New York State Residents by Garfunkel, Stanley J., Slutsky, Leonard

Marketing Management and Strategy: An African Casebook by Tesar, George

Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Marketing Management and Strategy: An African Casebook by Tesar, George

Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund by Kashyap, Kautilya

Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Konsum und Kultur in Europa by Maiwald, Guido

Secret Conversations with Internet Millionaires: How to Make Money Online with an Internet Marketing Business by Tamashiro, Lance, Morin, Armand, McLaren, Stu

The influence of culture on brand positioning strategy by Maiwald, Guido

Be the News: A Guide To Going Viral With Your Human Interest Story by Gertz, Lori

7 Marketing Success Strategies for the Online Entrepreneur: Insider Secrets - What Those Charging $1000s Don't Want You to Know by Neibert, Beth

Clep(r) Principles of Marketing Book + Online by Ogden, James R., Ogden, Denise T., Finch, James E.

Zielgruppenorientierte Werbung für Migranten: Wie gewinnt man die kaufkräftige Mittelschicht der in Deutschland lebenden türkischen Migranten? by Souka, Serap

Online Video Revolution: How to Reinvent and Market Your Business Using Video by Cecil, J.

Die Bedeutung des Jugendmarktes für die Sparkassen by Wilde, Sebastian

Frauen sparen - Männer kaufen! Untersuchung des geschlechtsspezifischen Kaufverhaltens by Barfknecht, Kerstin

From the Jaws of the Dragon: Sales Tales and Other Marginally Related Stuff by Plinke, Richard

Interkulturelles Marketing in Deutschland und Indonesien by Teubert, Moritz, Sinzig, Nils

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Veloso, Maria

Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft? by Effenberger, Nico

Management von Industriegütermarken - Analyse, Relevanz und Gestaltungsempfehlungen für deutsche Maschinenbauunternehmen by Fix, Irina

The Real Toy Story: Inside the Ruthless Battle for America's Youngest by Clark, Eric

Services Management: Conceptualizing and Measuring Customer Perceived Service Quality by Ebner, Tim

Mythen in der Markenwelt. Eine Analyse der Marke Marlboro: Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cow by Krause, Isabel

Beat The Recession Marketing: A Real System designed to Help Small Businesses with BIG Visions Develop a Winning Marketing Strategy to Get MORE Cust by Carley, James K.

Top 25 Marketing KPIs of 2011-2012 by The Kpi Institute, Smartkpis Com

Insightful Knowledge - An Enlightened View of Social Media Strategy & Marketing by Monaco, Stephen

Special Interest: Ressortjournalismus - Konzepte, Ausbildung, PRAXIS by

Events Im Zeitalter Von Social Media: Stand Und Perspektiven Der Eventforschung by

Effectiveness of Online Marketing Campaigns: An Investigation Into Online Multichannel and Search Engine Advertising by Klapdor, Sebastian

Qualitäts- Und Preisimage Bei Banken: Strategien Zu Mehr Ertrag by

Pressearbeit Praktisch: Ein Handbuch Für Ausbildung Und PRAXIS by Stiftung Journalistenakademie Dr Hooffacker Gmbh & Co Kg, Lokk, Peter

Book Publishing Blueprint: How To Self Publish & Market Your Books...Fast! by Petrova, Anastasiya, Mauresmo, Kent

Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with Woo Marketing by Peters, Jonathan

Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, Seo, Usability, Social, Mobile and by Murtagh, Rebecca

Sport Brands by Hillairet, Dieter, Bodet, Guillaume, Bouchet, Patrick

Der Shitstorm: Die neue Macht der Konsumenten durch Social Media: Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen by Naber, Andreas

Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich by Barfknecht, Kerstin

Vendiendo Fuera de lo Acostumbrado: Ideas Creativas Para Ayudarle a Hacer Mas Ventas by Boog, Bob

Automobilmarke - BMW und die DTM: Essay by Bartenstein, Elisabeth

Remember Me?: Getting Your Home Based Business to Stand Out in an Over Marketed World by Valdez, Kris

Grow the Core: How to Focus on Your Core Business for Brand Success by Taylor, David

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives by

How to Market Your Book Free by Antoinette, Nicole, Rochelle, Anita

How to Sell to Retail: The Secrets of Getting Your Product to Market by Thorne, Kaye

Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises by Hood, David James

The Marketing Manifesto by Hood, David James

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring Via Rasch, Paired Comparison and Graphical Chain Models by Ziniel, Wolfgang

The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Murray, Chris, Soundview Executive Book Summaries

The Sales Gurus: Lessons from the Best Sales Books of All Time by Clancy, Andrew, Soundview Executive Book Summaries Eds

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated) by Baker, Bob

The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices by Murray, Kyle

Unternehmenskommunikation im Wandel - Der Einfluss von Social Media auf das moderne Kommunikationsmanagement im Unternehmen by Skierlo, Armin

Wandel des Outbound zum Inbound Marketing: Content Marketing als Erfolgs- und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation by Schultz, Daniela

Social Media Monitoring - Krisenherde frühzeitig erkennen by Stiller, Sabrina

El Significado de La Marca: Como y por que ponemos sentido a productos y servicios by Batey, Mark

Marketing Issues in Modern China by Trotter, Dan, Wong, Wong Ming, Tian, Robert Guang

Operatives Vertriebscontrolling im schnell verändernden Marktumfeld by Lommertin, Patrick

Public Relations, Activism, and Social Change: Speaking Up by Demetrious, Kristin

Vergleichende Werbung in Deutschland: Theoretische Grundlagen und empirische Bestandsaufnahme by Geißler, Lisa

Demobilization and Jobs by Eliot, Charles W.

Die Frauen Und Das Netz: Angebote Und Nutzung Aus Genderperspektive by

Orientierung in Bekannten Und Unbekannten Ladenumwelten: Theorie, Befunde Und Implikationen by Wang, Hsiau-Han

Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden: Eine empirische Analyse by Puzankova, Olga

The "B" Word: Becoming foolishly bold in creating the ultimate "brand" by Marhamat, Bobby

Glamour Globals: Trends Over Brands by Baaghil, Mossalli Ashour Khashogji, Baaghil, Said

Case Studies in Organizational Behavior and Theory for Health Care by Borkowski, Nancy, Deckard, Gloria

The Surfer's Guide To Marketing: How To Avoid Wiping Out In The Marketing Space by Rovegno, Randy

10 Ways to Sell More Stuff, to More People, More Often, for More Money, and with More Efficiency by Rohleder, T. J.

Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by McKain, Scott

Global Brand Power: Leveraging Branding for Long-Term Growth by Kahn, Barbara E.

Contagious: Why Things Catch on by Berger, Jonah

Social Media im Wandel zu Commercial Media. Monetarisierungsstrategien von sozialen Netzwerken durch Nutzung neuer Absatzkanäle by Dagustany, Sascha

Viral Marketing within Social Networking Sites by Wilde, Sven

Internationalisierungsstrategien von IT-Dienstleistern. Analyse der Erfolgspotenziale und -voraussetzungen by Valkova, Tsvetelina

"Da brauchst' einen guten Magen": Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden by Plasser, Wolfgang

Top 25 Public Relations KPIs of 2011-2012 by Smartkpis Com, The Kpi Institute

Consumer-Brand Relationships: Theory and Practice by

Virgin Australia: Situation analysis of the 'Game Change' strategic plan by Chan, Kok Meng

New Service Development: A Case Study for the Swedish Supermarket Chain ICA by Kupke, Doreen

Web 3.0 und die Auswirkungen auf das Online-Marketing by Angeler, Christian

Runtriz - The Leader of mobile Hospitality: Hotel Evolution by Kupke, Doreen

The Commercial Exploitation of Color as a Consumer Stimulus by Yfantis, Vasileios

Willingness to pay for Fair Trade products: Analysis and implications by Gröpel, Michaela

Marketingstrategie der Edeka-Gruppe für Bio-Produkte by Baumann, Felix

What Were They Thinking?: Recent Opinions & Facts From and About New York State Residents by Slutsky, Leonard, Garfunkel Phd, Stanley J.

The meaning of arts for brands: The example of the Austrian chocolatier Zotter by Maute, Katharina

Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing by Schmidt, Andreas

Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern by Michelbach, Claudia

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences by Solis, Brian

The Retail Revival: Reimagining Business for the New Age of Consumerism by Stephens, Doug

Ambush Marketing in Sports by Nufer, Gerd