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Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement
Paperback
ISBN13: 9781475845020
Publisher: Rowman & Littlefield Publishers
Published: Jul 25 2019
Pages: 282
Weight: 0.92
Height: 0.64 Width: 6.00 Depth: 9.00
Language: English
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: What is working now? Where are we going? What will the future of advancement look like?
This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.
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