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Advertising And Its Mental Laws

Advertising And Its Mental Laws

Paperback

Business GeneralFiction AnthologiesGeneral Psychology

ISBN10: 1163719501
ISBN13: 9781163719503
Publisher: Kessinger Pub Llc
Published: Sep 10 2010
Pages: 360
Weight: 1.06
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Advertising and Its Mental Laws is a comprehensive guide to the principles and practices of advertising, written by Henry Foster Adams. The book explores the psychological factors that influence consumer behavior and how advertisers can use this knowledge to create effective campaigns. It covers topics such as the role of emotion in advertising, the importance of brand identity, and the use of imagery and language to persuade consumers. Adams also delves into the ethics of advertising and the responsibility of advertisers to be truthful and transparent in their messaging. With practical insights and real-world examples, Advertising and Its Mental Laws is a valuable resource for anyone involved in the world of marketing and advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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