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An Agent-Based Model of Heterogeneous Demand

An Agent-Based Model of Heterogeneous Demand

Paperback

General Sociology

ISBN10: 3658187212
ISBN13: 9783658187217
Publisher: Springer vs
Published: Jun 21 2017
Pages: 162
Weight: 0.50
Height: 0.39 Width: 5.83 Depth: 8.27
Language: English
Matthias Müller makes a case for the particular role of the demand side in research on innovation. Based on a complex agent-based simulation model, he analyzes the versatile mutual relationships between consumers and producers within the innovation process. Instead of oversimplifying the demand side, the book aims to apply important aspects which too often are only applied to the supply side, e.g., the heterogeneity and bounded rationality of economic actors embedded in networks. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture.

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General Sociology