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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

Paperback

General Reference

ISBN10: 098282209X
ISBN13: 9780982822098
Publisher: Lightning Source Inc
Published: Dec 30 2010
Pages: 94
Weight: 0.71
Height: 0.24 Width: 8.50 Depth: 11.00
Language: English
Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the Personal Luxury Car. Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of Those 80s Cars, this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.

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