Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
American Consultants and the Marketization of Television News in the United Kingdom

American Consultants and the Marketization of Television News in the United Kingdom

Liseblad, Madeleine
Copeland, David

Hardcover

Series: Mediating American History, Book 18

TelevisionTechnology & EngineeringGeneral Sociology

ISBN10: 1433165260
ISBN13: 9781433165269
Publisher: Peter Lang Inc., International Academic Publi
Published: Oct 8 2020
Pages: 280
Weight: 1.26
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English

American Consultants and the Marketization of Television News in the United Kingdom provides unprecedented insight into American news consultants' role in reshaping British television news during the 1990s. In 1986, American research and news consulting company Frank N. Magid Associates began infiltrating the British market. Five years later, the company was consulting for an extensive list of British client stations in preparation for the 1991 Independent Television (ITV) franchise auction. Their efforts were controversial, prompting public outcry against the Americanization of British television news. Despite the hostile climate, Magid's efforts were successful. Nine of their eleven client bidders emerged victorious from the franchise auction. This was only the beginning. Throughout the 1990s, Magid employees crisscrossed the country with research studies, business and marketing plans, and writing and storytelling seminars. At the time, this was the company's largest venture into international television.

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General Sociology

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