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Analysing Media Texts
Paperback
General EducationGeneral Sociology
ISBN13: 9780826464705
Publisher: Continnuum-3PL
Published: Dec 1 2003
Pages: 104
Weight: 0.30
Height: 0.34 Width: 5.49 Depth: 8.43
Language: English
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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