Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Analysis of marketing, distribution and operating strategies

Analysis of marketing, distribution and operating strategies

Njitam, Amos

Paperback

Film Guides & Reference

ISBN10: 6208845998
ISBN13: 9786208845995
Publisher: Our Knowledge Publishing
Published: Jul 9 2025
Pages: 188
Weight: 0.57
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
This book deals with the marketing, distribution and exhibition strategies of Cameroonian films. Far from being an assessment of the impact of these films on the entire industry, or of the consumption of their receivers, it is rather the fruit of a real desire to measure, or rather, to evaluate the methods used to make them available to viewers.This research is structured around four chapters.The first chapter, devoted to the history and evolution of marketing, will attempt to present the various aspects of marketing as it has evolved in the product business in general and the film business in particular.The second chapter analyzes the mechanisms of distribution and exhibition, and the roles of the professionals involved in these links in the film marketing process.The third chapter examines the marketing, distribution and exhibition of films in Cameroon.The fourth chapter will analyze the results and compare them with the basic assumptions that underpinned and motivated this research.

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