Sign-In
Cart
Anime's Media Mix: Franchising Toys and Characters in Japan
Paperback
Business GeneralAsian ArtArt & Popular Culture
ISBN13: 9780816675500
Publisher: University of Minnesota Press
Published: Feb 23 2012
Pages: 304
Weight: 0.90
Height: 0.90 Width: 5.50 Depth: 8.40
Language: English
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called media mix in Japan and convergence in the West.
According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the poster boy (or, in his case, sticker boy) both for Meiji Seika's chocolates and for what could happen when a goggle-eyed cartoon child fell into the eager clutches of creative marketers. It was only a short step, Steinberg makes clear, from Astro Boy to Pokémon and beyond.
Steinberg traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed--and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains, for the first time, how the rise of anime cannot be understood properly--historically, economically, and culturally--without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Also in
Asian Art
Paper Quilling for Beginners: A Complete All-In-One Guide to Creating Paper Flowers, Plants, Vegetables and Other Decorative Items!
Nakatani, Motoko Maggie
Hardcover
Mah Jongg: The Art of the Game: A Collector's Guide to Mah Jongg Tiles and Sets
Swain, Gregg
Israel, Ann
Hardcover
Radicalism in the Wilderness: International Contemporaneity and 1960s Art in Japan
Tomii, Reiko
Paperback
A Beginner's Guide to Quilling Paper Flowers: Beautiful Japanese-Style Paper Art
Nakatani, Motoko Maggie
Hardcover
Trash Origami: 25 Paper Folding Projects Reusing Everyday Materials: Origami Book with 25 Fun Projects and Instructional DVD
Alexander, Richard L.
Lafosse, Michael G.
Paperback
Japanese Art and Designs Color By Numbers Coloring Book for Adults: An Adult Color By Number Coloring Book Inspired By the Beautiful Culture of Japan
Zenmaster Coloring Book
Paperback
Central Asian Textiles: The Neville Kingston Collection
Hejzlarová, Tereza
Atanova, Snezhanna
Hardcover
Chinese Brush Painting: An Academic Approach for Painting Flowers and Fish
Ren, Ming
Norbeck, Jane
Paperback
Asian Illustration: 46 Asian Illustrators with Distinctively Sensitive and Expressive Styles
International, Pie
Paperback
The Ch'i of the Brush: Capturing the Spirit of Nature with Chinese Brush Painting Techniques
Rae, Nan
Paperback
Easy Design Adult Color By Number - Jumbo Coloring Book of Large Print Flowers, Birds, and Butterflies (Large Print Edition)
Color Questopia
Paperback
Japanese Paper Flowers: Elegant Kirigami Blossoms, Bouquets, Wreaths and More
Yamazaki, Hiromi
Paperback
Hybrid Art Space: Relational Dynamics of Art, Space, and Digital Visibility
Tomarchio, Ludovica
Paperback
Image and Imagination in Mongolian Buddhism: Art, Texts, and Rituals
Wallace, Vesna
Tsultemin, Uranchimeg
Paperback
Mysterious Scenes from a Dark Fantasy World: Background Illustrations and Scenes by Up-And-Coming Creators
Pie International
Paperback
Japanese No Masks: With 300 Illustrations of Authentic Historical Examples
Perzynski, Friedrich
Paperback
Selected Papers of Coomaraswamy, Volume 1: Traditional Art and Symbolism
Coomaraswamy, Ananda K.
Paperback
The Armies of Angkor: Military Structure and Weaponry of the Khmers
Jacq-Hergoualc'h, Michel
Paperback
Image and Imagination in Mongolian Buddhism: Mongolian Buddhist Texts and Rituals
Tsultemin, Uranchimeg
Wallace, Vesna
Hardcover
nonograms puzzles book for adults: nonograms griddlers picross hanjie. 101 page
Zouhair, Benmir
Paperback
The Complete Woodblock Prints of Kitagawa Utamaro: A Descriptive Catalogue
Collia-Suzuki, Gina
Paperback
Spirit of the Brush: Chinese Brush Painting Techniques: Simplicity, Spirit, and Personal Journey
Setton, Sungsook Hong
Paperback
Inside Japanese Ceramics: Primer of Materials, Techniques, and Traditions
Wilson, Richard L.
Paperback
Gitanjali: Song Offerings: Devotional Poems from the Bengali Tradition
Yeats, William Butler
Tagore, Rabindranath
Hardcover
Art and Civilization of Persia: Art, Splendour and Heritage Across Dynasties
Ivanov, Anatoli
Lukonin, Vladimir
Hardcover
Bibliographie Analytique Des Ouvrages Parus Sur l'Art Du Gandhara Entre 1950 Et 1993
Guenee, P.
Paperback
Fantastic Fauna from China to Crimea: Image-Making in Eurasian Nomadic Societies, 700 Bce-500 CE
Andreeva, Petya
Paperback
English Translation of Classical Chinese Calligraphy Masterpieces: 英譯法書
Poon, Kwok Kin
Poon, Kwan Sheung Vincent
Paperback
Seung-Taek Lee: (Un) Bound (Vol I); Non-Material (Vol. 2)
Mosquera, Gerardo
Cho, Soojin
Leam, Sooyoung
Hardcover
Makeup Charts - Face Charts for Makeup Artists: White Model - HEART face shape
Fashion, I. Draw
Paperback
Drawing for beginners. How to Draw Anime Fast!: Illustrated Guide on Drawing Amazing Manga Pictures
Neely, Irma
Paperback
Celebrating Asian Women: An Adult Coloring Book: Explore the Beauty and Diversity of Asian Culture
Cho, Jon
Shenlong, Frank
Paperback
Selected Papers of Coomaraswamy, Volume 1: Traditional Art and Symbolism
Coomaraswamy, Ananda K.
Hardcover
Cinema of Actuality: Japanese Avant-Garde Filmmaking in the Season of Image Politics
Furuhata, Yuriko
Paperback
Dating Tibetan Art: Essays on the Possibilities and Impossibilities of Chronology from the Lempertz Symposium, Cologne
Stoddard, Heather
Goepper, Roger
Hardcover
Objets d'Art Japonais Et Chinois, Peintures, Estampes Composant La Collection Des Goncourt (Éd.1897)
Bing, Siegfried
Paperback
Zen Doodle Drawing: Unleash You Imagination with Amazing Zen Doodle Drawing
Stone, Elizabeth
Paperback
Art, War, and Exile in Modern Korea: Rethinking the Life and Work of Lee Qoede
Jin, Jinyoung Anna
Hardcover
Eastern Windows: An Artist's Notes of Travel in Japan, Hokkaido, Korea, China and the Philippines
Keith, Elizabeth
Paperback
Home Body Memory: The Feminine as Feminist. Elsewhere-Filipina Artists in the Visual Arts, 19th Century to Present
Datuin, Flaudette May V.
Paperback
Sacred Treasures of Mount Koya: The Art of Japanese Shingon Buddhism
Koyasan Reihokan Museum
Paperback
Asiens Bildende Kunst in Stichproben, Ihr Wesen Und Ihre Entwicklung: Ein Versuch
Strzygowski, Josef
Hardcover
Objects of Translation: Material Culture and Medieval Hindu-Muslim Encounter
Flood, Finbarr Barry
Paperback
Japanese Printmakers of the Twentieth-Century Renaissance: Kurosaki Akira and Nakabayashi Tadayoshi
Knothe, Florian
Paperback
Coloring Books for Grownups Noh Masks: Japanese Designs & Mandalas Coloring Pages - Complex Art Therapy Coloring Pages for Adults
Publishing, Chiquita
Paperback
Ajanta: History and Development, Volume 1 the End of the Golden Age: Volume 1: The End of the Golden Age
Spink, Walter
Paperback