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Advertising And Sales Promotion
Paperback
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ISBN10: 9351648419
ISBN13: 9789351648413
Publisher: Zubaan Books
Published: Dec 15 2016
Pages: 172
Weight: 0.70
Height: 0.37 Width: 7.44 Depth: 9.69
Language: English
ISBN13: 9789351648413
Publisher: Zubaan Books
Published: Dec 15 2016
Pages: 172
Weight: 0.70
Height: 0.37 Width: 7.44 Depth: 9.69
Language: English
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
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