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612-822-4611
Crisis Communications Text and Student Workbook, Academic Package

Crisis Communications Text and Student Workbook, Academic Package

Paperback

MarketingGeneral ReferenceGeneral Sociology

Currently unavailable to order

ISBN10: 0415891973
ISBN13: 9780415891974
Publisher: Routledge
Published: Feb 8 2011
Pages: 400
Language: English
This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis communications, crisis management, and public relations case studies courses.

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