Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world

Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world

Harrison, Steve

Paperback

AccountingManagementGeneral Sociology

ISBN10: 0957151527
ISBN13: 9780957151529
Publisher: Lightning Source Inc
Published: Jul 16 2021
Pages: 290
Weight: 0.70
Height: 0.65 Width: 5.00 Depth: 8.00
Language: English

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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