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Unfair Comparisons: Nuancing the "Sold, Not Bought" Category
Hardcover
Business GeneralInvesting & FinanceManagement
Publisher: Innogage Publishing
Published: Mar 9 2025
Pages: 206
Weight: 1.20
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling video tape review of the industry's last decade, enabling us to rethink what's possible in a negative demand category.
With decades of experience and a deep understanding of the industry's challenges, Maria unpacks:
- The subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.
- The role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.
- The importance of having the right division of labor between the human and technology to fully meet the needs of customers.
- Ways to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.
This book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.
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