Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
College Sports Inc.: How Commercialism Influences Intercollegiate Athletics

College Sports Inc.: How Commercialism Influences Intercollegiate Athletics

Jozsa Jr, Frank P.

Paperback

Series: Springerbriefs in Economics

LaborManagementGeneral Political Science

ISBN10: 1461449685
ISBN13: 9781461449683
Publisher: Springer Nature
Published: Sep 1 2012
Pages: 119
Weight: 0.44
Height: 0.29 Width: 6.14 Depth: 9.21
Language: English
​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

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