Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Engineering, 1920s-1970s: Marketing Between Expert Planning and Consumer Responsiveness

Consumer Engineering, 1920s-1970s: Marketing Between Expert Planning and Consumer Responsiveness

Logemann, Jan
Cross, Gary
Köhler, Ingo

Hardcover

Series: Worlds of Consumption

General United States HistoryGeneral World History

ISBN10: 3030145638
ISBN13: 9783030145637
Publisher: Palgrave Macmillan
Published: Jun 14 2019
Pages: 296
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined consumer engineers, and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.

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