Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consuming Irish Children: Advertising and the Art of Independence, 1860-1921

Consuming Irish Children: Advertising and the Art of Independence, 1860-1921

Clark, Lauren Rebecca
Maher, Eamon

Paperback

Series: Reimagining Ireland, Book 83

Biographies GeneralLiterary CriticismGeneral World History

ISBN10: 3034319894
ISBN13: 9783034319898
Publisher: Peter Lang Ltd, International Academic Publis
Published: Oct 30 2017
Pages: 280
Weight: 0.90
Height: 0.70 Width: 5.90 Depth: 8.70
Language: English

As far as Irish history is concerned, consuming Irish children was not only a matter for Jonathan Swift's A Modest Proposal. Late nineteenth-century Ireland saw the emergence of a thriving home-grown advertising industry, and the Irish child played a pivotal role in developing a nascent consumer state from the 1860s until 1921. Through extensive analysis of advertising copy, historical materials, ephemera and literature, this study links the child-centred consumer culture of Victorian Ireland with its impact on the establishment of the independent state. This form of Celtic consumerism was also evident in Scotland following the Gaelic Revival, positioning the child as the newest participant in a national process of consumption. Due to high child literacy rates, which outstripped those of mainland Britain, Ireland's children were appealed to as literate consumers in advertising copy and were informed of the perils or benefits of consumer culture in late Victorian Irish literature. This book presents a fascinating picture of the role of the child in the Irish marketplace at the fin de siècle, as well as investigating simultaneous developments in the Irish education system and laws concerning the care and welfare of children.

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Maher, Eamon

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General World History

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