Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

Hein-Kircher, Heidi
Malitska, Julia
Eriksroed-Burger, Magdalena

Hardcover

EconomicsGeneral World HistoryRussian History

ISBN10: 3031202031
ISBN13: 9783031202032
Publisher: Palgrave Macmillan
Published: Feb 28 2023
Pages: 302
Weight: 1.19
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.

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Russian History

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