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Content Design, Second edition: Research, plan and deliver the content your audience wants and needs
Paperback
ISBN13: 9781304640390
Publisher: Lulu.com
Published: May 21 2024
Pages: 254
Weight: 0.66
Height: 0.53 Width: 5.50 Depth: 8.50
Language: English
They explain:
- what content design is,
- why content design is different from other types of writing,
- how to use data and evidence to create good content,
- who to involve in content creation.
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages
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