Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art

The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art

Walle, Alf H.

Paperback

Literary CriticismGeneral Sociology

ISBN10: 0879728124
ISBN13: 9780879728120
Publisher: University of Wisconsin Press
Published: Jan 1 2000
Pages: 216
Weight: 0.85
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English
Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.

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