Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Creative Library Marketing and Publicity: Best Practices

Creative Library Marketing and Publicity: Best Practices

Lackie, Robert J.
Wood, M. Sandra

Paperback

Series: Best Practices in Library Services

General Reference

ISBN10: 1442254211
ISBN13: 9781442254213
Publisher: Rowman & Littlefield Publishers
Published: Sep 18 2015
Pages: 204
Weight: 0.75
Height: 0.70 Width: 5.80 Depth: 8.90
Language: English

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types--small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

Using constituents' voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget

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