Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

Wang, Chong

Paperback

Literary CriticismLinguistics

ISBN10: 9811351848
ISBN13: 9789811351846
Publisher: Springer Nature
Published: Dec 9 2018
Pages: 260
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
ABSTRACT INTRODUCTION Chapter 1 The Context of Chinese Advertising Development before and after 1978 1.1 Chinese Advertising before 1978 1.2 Chinese Advertising after 1978 1.2.1 Phase One - recovery (1979-1981) 1.2.2 Phase Two - early growth (1981-1991) 1.2.3 Phase Three - rapid development (1992-2002) 1.2.4 Phase Four - full development (2002- present) 1.3 Household appliance development and its advertising Chapter 2 Review of the Literature 2.1 Brief Review of Language Studies of Chinese Advertising 2.2 Approaches to the Language of Advertising in China 2.2.1 Description of the language of advertising 2.2.2 Rhetorical analysis of advertising 2.2.3 The production of the language of advertising 2.3 Notions of Ideology &nb

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