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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Paperback

General Education

ISBN10: 0557285658
ISBN13: 9780557285655
Publisher: Al Lavallis Enterprises Llc
Published: Jan 13 2010
Pages: 294
Weight: 1.17
Height: 0.62 Width: 7.44 Depth: 9.69
Language: English
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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General Education