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Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
Paperback
MarketingGeneral Political Science
ISBN13: 9781667306599
Publisher: Antiquarius
Published: Aug 3 2025
Pages: 140
Weight: 0.43
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
The Original Blueprint for Modern Propaganda
First published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.
Inside this classic you'll discover:
How public opinion is formed-and manipulated
The psychological tools used by corporations and governments
The early foundations of advertising, propaganda, and branding
Still taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.
1 different editions
Also available
Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
Bernays, Edward L.
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Bernays, Edward L.
Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
Bernays, Edward L.
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Propaganda: The Classic Work on Media Control, Public Opinion, and Mass Influence by the Father of Public Relations
Bernays, Edward L.
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Propaganda: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy
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Propaganda: The Classic Work on Media Control, Public Opinion, and Mass Influence by the Father of Public Relations
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