Sign-In
Cart
Digital Culture in the Platform Era: Studying Celebrity, Influence, and Superstars Online
Paperback
Please select the version of book you would like to purchase.
ISBN10: 3031920139
ISBN13: 9783031920134
Publisher: Palgrave MacMillan
Published: Aug 26 2025
Pages: 258
Weight: 0.88
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
ISBN13: 9783031920134
Publisher: Palgrave MacMillan
Published: Aug 26 2025
Pages: 258
Weight: 0.88
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
This book uses the roles of celebrities in society to frame discussions about digital culture in the platform era and helps us see how we have evolved online in our communication and cultural creations. Focusing on the modern types of Internet celebrities (influencers, opinion leaders, nanocelebrities, and platform superstars) allows us to discuss their online practices and how their work has significantly changed the ways we define our communities within increasingly fragmented digital audiences and platform users.
Through an exploration of the impact of social media and online communication, the book highlights how we are impacted by those who dominate these platforms. It identifies three essential components of digital celebrity culture: personality, reach, and content, while also providing an in-depth analysis of the psychological profiles of four types of celebrities and their connection to audiences. Internet celebrities can show us how to make our relationships more meaningful online by focusing on those communication practices that we learned in public speaking, with a focus on informing, persuading, and inspiring. This understanding of purposeful content empowers the average Internet user to build authentic connections in an interconnected digital landscape. Celebrities are finally models of good practices when it comes to how they reach their audience. Their direct messaging tends to mimic the personal conversations that they have with friends, group chats are likely part of the celebrity's inter circle, public postings on social media become their announcements to the general public, and streaming replicates the standards of traditional media broadcasts. Examining these dynamics of personalities, content, and reach gives us valuable insights into how we can effectively navigate digital interactions and ensure that we can craft online works that resonate with the people that we care about. This book gives us the model to use practical communication techniques to be more meaningful online.
Also from
Tilton, Shane
Writing Multimedia Journalism: A Step-By-Step Guide to 21st Century Journalistic Practice
Tilton, Shane
Paperback
$139.99
Also in
General Sociology
I Can't Believe I Did That: The Game That Gives You Points for Sharing Awkward, Awesome, and Unforgettable Memories: Card Games
Katcher, Neil
Nadelberg, David
Other
$20.00
Solidarity: The Past, Present, and Future of a World-Changing Idea
Taylor, Astra
Hunt-Hendrix, Leah
Hardcover
$14.99
Designed for Hi-Fi Living: The Vinyl LP in Midcentury America
Schroeder, Jonathan
Borgerson, Janet
Paperback
From $11.99
Guerrilleros and Neighbours in Arms: Identities & Cultures of Anti-Fascist Resistance in Spain
Marco
Paperback
From $24.99
Urban Revolutions: Urbanisation and (Neo-)Colonialism in Transatlantic Context
Kipfer, Stefan
Paperback
$43.50
The Destiny of Modern Societies: The Calvinist Predestination of a New Society
Zafirovski, Milan
Paperback
$72.50
Disciplining the Poor: Neoliberal Paternalism and the Persistent Power of Race
Soss, Joe
Fording, Richard C.
Schram, Sanford F.
Paperback
$58.00
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Kaku, Michio
Hardcover
$9.99
The Agrarian Seeds of Empire: The Political Economy of Agriculture in Us State Building
Bauerly, Brad
Paperback
$43.50
The Sociogony: Social Facts and the Ontology of Objects, Things, and Monsters
Worrell, Mark P.
Paperback
$43.50
Revolution and Its Alternatives: Other Marxisms, Other Empowerments, Other Priorities
Brass, Tom
Paperback
$43.50
What If?2: Additional Serious Scientific Answers to Absurd Hypothetical Questions
Randall Munroe
Paperback
$14.99
How to Be Less Stupid about Race: On Racism, White Supremacy, and the Racial Divide
Fleming, Crystal M.
Hardcover
From $12.99
You Have Stept Out of Your Place: A History of Women and Religion in America
Lindley, Susan Hill
Paperback
$55.10
The Day It Finally Happens: Alien Contact, Dinosaur Parks, Immortal Humans--And Other Possible Phenomena
Pearl, Mike
Paperback
$19.00
Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets
Kretzmann, John P.
Paperback
$9.99
Something New Under the Sun: An Environmental History of the Twentieth-Century World
McNeill, J. R.
Paperback
$10.99
Screening Out the Past: The Birth of Mass Culture and the Motion Picture Industry
May, Lary
Paperback
$42.00
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
$30.00
Aging Out: An Exploration of Caregiving, Community, and How Americans Grow Old
Schiller, Lucy
Hardcover
$26.99
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Soares, Nate
Yudkowsky, Eliezer
Hardcover
From $19.99
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
$27.55
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Paperback
$18.00
Doing Small Things with Great Love: How Everyday Humanitarians Are Changing the World
Eubank, Sharon
Hardcover
$23.74
The Story of Your Life: How Social Media Shapes the Way We Experience Everything
Jezer-Morton, Kathryn
Hardcover
$27.00
American Alt: A True Story of Madness and Friendship in a Fractured Country
Lockhart, Chris
Hardcover
$27.00
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Hardcover
$28.50
Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online
Latifi, Fortesa
Hardcover
$28.50
The Culting of America: What Makes a Cult and Why We Love Them
Mestyanek Young, Daniella
Reed, Amy
Hardcover
$33.25
Life After Cars: Freeing Ourselves from the Tyranny of the Automobile
Gordon, Doug
Naparstek, Aaron
Goodyear, Sarah
Hardcover
$25.20
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
$17.10
Scream with Me: Horror Films and the Rise of American Feminism (1968-1980)
Johnson, Eleanor
Hardcover
$27.00
The Tribe and I Have Spoken: The Definitive (Unofficial) Lore and Legacy from the Game's Smartest Surviving Loser
Kavutskiy, Alex
Cesternino, Rob
Hardcover
$30.40
Let This Radicalize You: Organizing and the Revolution of Reciprocal Care
Hayes, Kelly
Kaba, Mariame
Paperback
From $10.99
Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement
Davis, Angela Y.
Paperback
From $10.99
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Paperback
$17.10
The Power Broker (Pulitzer Prize Winner): Robert Moses and the Fall of New York
Caro, Robert A.
Paperback
$25.20
Who We Are Becoming Matters: The Courage, Wisdom, and Aloha We Need in a Timeplace of Collapse
Wong, Norma Kaweloku
Paperback
$17.96
Shadow Before the Flame: The Hindenburg Disaster and the Prelude to War
Katz, Catherine Grace
Hardcover
$36.10
One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate
Dickson, Ej
Hardcover
$27.00
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Moreno Montana, Uli
Falces, Laura
Paperback
$16.79
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves
Gilbert, Sophie
Paperback
$18.00
Street Smarts: Trust Your Instincts, Outsmart Danger, and Stay Safe in a World That Isn't
Eve, Dannah
Hardcover
$25.65
Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI
Veliz, Carissa
Hardcover
$31.50
In Sickness and in Health: Love Stories from the Front Lines of America's Caregiving Crisis
Mauldin, Laura
Hardcover
$27.00
From Life Itself: Turkey, Istanbul, and a Neighborhood in the Age of Erdoğan
Hansen, Suzy
Hardcover
$27.00
Pay Attention: How the Algorithms and Media Wars Are Suppressing Truth and Rewiring Your Brain
Pakman, David
Hardcover
$28.50
When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life
Pinker, Steven
Hardcover
From $14.99
Our Minds Were Always Free: A History of How Black Brilliance Was Exploited--And the Fight to Retake Control
Davis, Lisa E.
Hardcover
$26.10
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Hardcover
From $14.99
Killers of Roe: My Investigation Into the Mysterious Death of Abortion Rights
Littlefield, Amy
Hardcover
$27.00
Hated by All the Right People: Tucker Carlson and the Unraveling of the Conservative Mind
Zengerle, Jason
Hardcover
$26.60
How to Break Up with Your Phone, Revised Edition: The 30-Day Digital Detox Plan
Price, Catherine
Paperback
$15.19
Las Como Hablar para que Los Ninos Escuchen: y Como Escuchar para que los Ninos Hablen
Mazlish, Elaine
Faber, Adele
Paperback
$12.99
One Nation Under Blackmail - Vol. 1: The Sordid Union Between Intelligence and Crime That Gave Rise to Jeffrey Epstein, Vol.1
Webb, Whitney Alyse
Paperback
$23.70
Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Higginbotham, Adam
Paperback
From $12.99
Nostalgic Word Search for Adults and Seniors (Large/Big Print) (Large Print Edition)
Press Books, D&e
Paperback
$10.99