Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Discursive Construction of Veganism: An Ecolinguistics Approach

The Discursive Construction of Veganism: An Ecolinguistics Approach

Leto, Mario
Stibbe, Arran
Roccia, Mariana

Hardcover

Series: Bloomsbury Advances in Ecolinguistics

Linguistics

ISBN10: 1350447765
ISBN13: 9781350447769
Publisher: Bloomsbury Academic
Published: Apr 2 2026
Pages: 232
Weight: 1.10
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

The Discursive Construction of Veganism is a linguistic exploration of the stories we tell about veganism in popular media.
Negative representations of veganism dominate, however, if veganism were represented in a more positive way, more people might be inclined to consider it in the interest of health: the health of our bodies, the health of our minds, the health of our communities and the health of our planet.

This book examines 'destructive stories' and 'beneficial stories' in podcasts, online news organizations, documentary films, vegan cookbooks and social media accounts, looking at how these stories are linguistically constructed and the potential effect they may have on social cognition and real-world action. The author examines how widespread negative representations of veganism can be resisted with new stories that more accurately reflect real-world vegan practice.

The book also includes a vegan value system supported by the academic and scientific communities, and a quick-reference toolkit of all the stories and their linguistic constructions and rhetorical devices. These can be used for those wishing to identify and resist destructive stories or to promote beneficial stories for vegan advocacy in the interest of ecology and the natural world.

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