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Doing Focus Groups
Paperback
Series: Qualitative Research Kit, Book 4
ISBN13: 9781473912441
Publisher: Sage Publications Ltd
Published: Oct 19 2018
Pages: 224
Weight: 0.90
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
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