Design Elements, Third Edition: Understanding the Rules and Knowing When to Break Them - A Visual Communication Manual
Paperback
Series: Design Elements
General DesignGraphic DesignTypography & Calligraphy
Publisher Price: $40.00
ISBN13: 9781631598722
Publisher: Rockport Publ
Published: Sep 8 2020
Pages: 320
Weight: 2.25
Height: 0.80 Width: 8.10 Depth: 10.00
Language: English
- The ultimate primer on graphic design's basic visual toolkit--dot, line, plane, texture, space, and contrast--and how these basics underpin all successful layouts
- An in-depth look at color--from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found--including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery--the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design--and the best ways to break them
Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a visual language, and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Also in
General Design
The Design of Books: An Explainer for Authors, Editors, Agents, and Other Curious Readers
Berne, Debbie
Paperback
Thinking with Type, 2nd Revised Ed.: A Critical Guide for Designers, Writers, Editors, & Students
Lupton, Ellen
Paperback
Assembling Tomorrow: A Guide to Designing a Thriving Future from the Stanford D.School
Carter, Carissa
Doorley, Scott
Stanford D School
Hardcover
Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Campbell, Andy
Hardcover
Little Guides to Style Collection: The History of Eight Fashion Icons
Farran Graves, Laia
Baxter-Wright, Emma
Homer, Karen
Hardcover
The Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer
Baxter-Wright, Emma
Hardcover
Little Book of Christian Louboutin: The Story of the Iconic Shoe Designer
Gilroy, Darla-Jane
Hardcover
Graphic Design: The New Basics (Second Edition, Revised and Expanded)
Lupton, Ellen
Phillips, Jennifer Cole
Paperback
Little Book of Bottega Veneta: The Story of the Iconic Fashion House
Solá-Santiago, Frances
Hardcover
The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design
Mars, Roman
Kohlstedt, Kurt
Hardcover
This Is Service Design Doing: Applying Service Design Thinking in the Real World
Lawrence, Adam
Hormess, Markus Edgar
Stickdorn, Marc
Paperback
Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers
Müller-Brockmann, Josef
Hardcover
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures
Kaufmann, Sebastian
Redgrave, Alexandra
Hardcover
Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type
Stocks, Elliot Jay
Hardcover
Designa: Technical Secrets of the Traditional Visual Arts
Tetlow, Adam
DeLong, Lisa
Sutton, Daud
Hardcover
Graphic Design Rules: 365 Essential Design DOS and Don'ts
Dawson, Peter
Seddon, Tony
Adams, Sean
Paperback
The Graphic Design Reference & Specification Book: Everything Graphic Designers Need to Know Every Day
Sherin, Aaris
Evans, Poppy
Lee, Irina
Paperback
Painted People: 5,000 Years of Tattooed History from Sailors and Socialites to Mummies and Kings
Lodder, Matt
Paperback
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Bokhua, George
Hardcover
Women Dressing Women: A Lineage of Female Fashion Design
Huber, Mellissa
Van Godtsenhoven, Karen
Hardcover
Japandi Style: When Japanese and Scandinavian Designs Blend
Toromanoff, Agata
Toromanoff, Pierre
Hardcover
The Complete Commercial Artist: Making Modern Design in Japan, 1928-1930
Weisenfeld, Gennifer
Paperback
City of Dreams: Los Angeles Interiors: Inspiring Homes of Architects, Designers, and Artists
Kelly, Annie
Hardcover
The Interior Design Reference & Specification Book Updated & Revised: Everything Interior Designers Need to Know Every Day
Grimley, Chris
Love, Mimi
Paperback
Songbirds in Collage: Impressionistic collage paintings, step-by-step
St Hilaire, Elizabeth J.
Paperback
The Art of Star Wars: The Mandalorian (Season One): The Official Behind-The-Scenes Companion
Szostak, Phil
Hardcover
The Industrial Design Reference & Specification Book: Everything Industrial Designers Need to Know Every Day
Zaksenberg, Isaac
Cuffaro, Dan
Paperback
Little Guides to Style III: A Historical Review of Four Fashion Icons
Baxter-Wright, Emma
Dirix, Emmanuelle
Homer, Karen
Hardcover
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
Monteiro, Mike
Paperback
The Secret Language of Maps: How to Tell Visual Stories with Data
Carter, Carissa
Stanford D School
Paperback
Design After Capitalism: Transforming Design Today for an Equitable Tomorrow
Wizinsky, Matthew
Paperback
Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop
Samara, Timothy
Paperback