Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

McIntyre, Phillip
Fulton, Janet
Kerrigan, Susan

Hardcover

Business GeneralGeneral Political ScienceGeneral Sociology

ISBN10: 3031194543
ISBN13: 9783031194542
Publisher: Palgrave Macmillan
Published: Mar 4 2023
Pages: 251
Weight: 1.05
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world.

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