Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ethnicity in the Fashion Business: Design, Communication and Beyond

Ethnicity in the Fashion Business: Design, Communication and Beyond

Dana, Léo-Paul
Vignali, Gianpaolo
Ryding, Daniella

Hardcover

Series: Ethnic and Indigenous Business Studies

MarketingGeneral Gender StudiesGeneral Sociology

Currently unavailable to order

ISBN10: 303199020X
ISBN13: 9783031990205
Publisher: Springer
Published: Jan 10 2026
Pages: 475
Weight: 1.90
Height: 1.06 Width: 6.14 Depth: 9.21
Language: English

This book demonstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion--from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.

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