Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ethos, Technology, and AI in Contemporary Society: The Character in the Machine

Ethos, Technology, and AI in Contemporary Society: The Character in the Machine

Hess, Aaron
Kjeldsen, Jens E.

Paperback

General ReferenceGeneral Sociology

ISBN10: 1032671491
ISBN13: 9781032671499
Publisher: Routledge
Published: Dec 10 2024
Pages: 356
Weight: 1.08
Height: 0.76 Width: 6.00 Depth: 9.00
Language: English

Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of, and attitudes toward, ethos, credibility, and trust in today's changing technological landscape.

Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and artifical intelligence, and the circulation of disinformation in social media, necessitate a reevaluation of ethos. To explore the rhetorical concept of ethos, which is the perceived character of a speaker, contributors theorize how ethos is enabled, constrained, and constituted through new communication technologies. In this edited collection, chapters address key philosophical questions concerning the rhetorical capacities of modern communicating machines such as ChatGPT, Midjourney, or other digital platforms. Through case studies, new theorizing, and critical inquiry, contributors contemplate the changing relationship between humans and technology in rhetoric and ethos, revealing contemporary tensions and insecurities regarding issues including authenticity and authorship.

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