Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Explanatory variables in online insurance sales

Explanatory variables in online insurance sales

Manna, Paulo D.

Paperback

General Music

ISBN10: 6206804151
ISBN13: 9786206804154
Publisher: Our Knowledge Publishing
Published: Apr 28 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
As information technology changes how people and companies communicate, e-commerce and digital marketing have become essential for most businesses. With new channels and technologies constantly evolving, new possibilities and relationships are emerging for companies and consumers. However, one aspect that remains just as important, if not more so, for professionals is determining the factors and motivations that drive consumers to use digital channels. This study presents, from the perspective of consumer preferences, a quantitative study (logistic regression) on the influence of demographic variables, such as gender, age, and income, on the propensity to purchase insurance via electronic channels. Although e-commerce of tangible products was the precursor and still has greater relevance in quantitative terms, the digital services market is also growing, following the trend of consumer migration to digital channels. This creates a new opportunity (or need for adaptation) for the financial services industry.

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