Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Filtering news on facebook: An assessment of users' gatekeeper function through "liking" and "sharing" news

Filtering news on facebook: An assessment of users' gatekeeper function through "liking" and "sharing" news

Strobel, Michaela

Paperback

ManagementGeneral Reference

ISBN10: 3656563217
ISBN13: 9783656563211
Publisher: Grin Verlag
Published: Dec 30 2013
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Examination Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Stockholm University (JMK), course: Method Project, language: English, abstract: The basis for this study is the assumption that there is a shift in power relations to be observed due to the growing importance of networks online. Following the recent downward spiral of traditional news media's sales (MarketLine, February 2013) the question is whether those formerly well-respected news sources are not only losing revenue but also their authoritative position as opinion leaders. . News content may vary in different countries and social layers but the fact that news has always been a decisive factor in human interaction also applies - if not even more - to the online world. According to the recent McArthur report, 58 % of forwarded links in the U.S. are containing a political message - a phenomenon called latent capacity (Jenkins, 2012, p. 12). Newspapers have recognized this potential and created their own pages on social networks. But is this measure effective? Are people still more likely to like and share information which has been publicized by a supposedly reliable media house or do they trace the information back to its source by checking the concerning company's, organization's or celebrity's easily accessible facebook page? Moreover, are facebook friends taking over the function of gatekeepers who supply us with information? What is of interest in this respect is where those forwarded links are originating. As Christakis and Fowler unravel in their study on social networks, those trends do not only spill over from friend to friend, but even more by traversing several connections such as our friends' friends' friends (Christakis & Fowler, 2009, p. 22) - a phenomenon which Granovetter calls the strength of weak ties (Granovetter, 1973). In the time of facebook trends and opinions are taking shape within the realm

Also in

General Reference

View All