Sign-In
Cart
Focus Groups as Qualitative Research
Hardcover
Series: Qualitative Research Methods, Book 16
ISBN13: 9780761903420
Publisher: Sage Publications, Inc
Published: Dec 2 1996
Pages: 88
Weight: 0.66
Height: 0.55 Width: 5.82 Depth: 8.86
Language: English
From the First Edition:
Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students.
--Contemporary Sociology
David L. Morgan′s book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners. His account is also unique in its critical attitude toward contemporary market research applications of focus groups. . . . The book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research.
--Journal of Marketing Research
Provides the reader with a very clear and practical overview of the focus group as a method for field research. . . . Well-written and informative. . . . Providing the history and methodological rationale for the method. . . . Attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence.
--Personnel Psychology
Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research, providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Chapter 2). Chapter 3′s section on self-contained focus groups has also been expanded to reflect the increased range of research being done in this area. The next chapter has been thoroughly reorganized both to provide an overview of what a typical set of groups looks like as well as new insights on research design. Similarly, Chapters 5 and 6 have been reorganized and broadened to include examples from social scientists who have established their own practices and methodological research on focus groups. This best-selling research guide concludes with future directions and references that take into account the explosive growth in focus groups as a research tool for all social scientists.
Reflecting the many changes that have occurred in the study of focus groups over the years, Focus Groups as Qualitative Research, Second Edition is for qualitative researchers in every academic discipline as well as those in nonacademic settings.
Also from
Morgan, David L.
Also in
General Sociology
I Can't Believe I Did That: The Game That Gives You Points for Sharing Awkward, Awesome, and Unforgettable Memories: Card Games
Katcher, Neil
Nadelberg, David
Other
Solidarity: The Past, Present, and Future of a World-Changing Idea
Taylor, Astra
Hunt-Hendrix, Leah
Hardcover
Designed for Hi-Fi Living: The Vinyl LP in Midcentury America
Schroeder, Jonathan
Borgerson, Janet
Paperback
Guerrilleros and Neighbours in Arms: Identities & Cultures of Anti-Fascist Resistance in Spain
Marco
Paperback
Urban Revolutions: Urbanisation and (Neo-)Colonialism in Transatlantic Context
Kipfer, Stefan
Paperback
The Destiny of Modern Societies: The Calvinist Predestination of a New Society
Zafirovski, Milan
Paperback
Disciplining the Poor: Neoliberal Paternalism and the Persistent Power of Race
Soss, Joe
Fording, Richard C.
Schram, Sanford F.
Paperback
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Kaku, Michio
Hardcover
The Agrarian Seeds of Empire: The Political Economy of Agriculture in Us State Building
Bauerly, Brad
Paperback
The Sociogony: Social Facts and the Ontology of Objects, Things, and Monsters
Worrell, Mark P.
Paperback
Revolution and Its Alternatives: Other Marxisms, Other Empowerments, Other Priorities
Brass, Tom
Paperback
What If?2: Additional Serious Scientific Answers to Absurd Hypothetical Questions
Randall Munroe
Paperback
How to Be Less Stupid about Race: On Racism, White Supremacy, and the Racial Divide
Fleming, Crystal M.
Hardcover
You Have Stept Out of Your Place: A History of Women and Religion in America
Lindley, Susan Hill
Paperback
The Day It Finally Happens: Alien Contact, Dinosaur Parks, Immortal Humans--And Other Possible Phenomena
Pearl, Mike
Paperback
Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets
Kretzmann, John P.
Paperback
Something New Under the Sun: An Environmental History of the Twentieth-Century World
McNeill, J. R.
Paperback
Screening Out the Past: The Birth of Mass Culture and the Motion Picture Industry
May, Lary
Paperback
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
Aging Out: An Exploration of Caregiving, Community, and How Americans Grow Old
Schiller, Lucy
Hardcover
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Yudkowsky, Eliezer
Soares, Nate
Hardcover
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Paperback
Doing Small Things with Great Love: How Everyday Humanitarians Are Changing the World
Eubank, Sharon
Hardcover
The Story of Your Life: How Social Media Shapes the Way We Experience Everything
Jezer-Morton, Kathryn
Hardcover
American Alt: A True Story of Madness and Friendship in a Fractured Country
Lockhart, Chris
Hardcover
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Hardcover
Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online
Latifi, Fortesa
Hardcover
The Culting of America: What Makes a Cult and Why We Love Them
Mestyanek Young, Daniella
Reed, Amy
Hardcover
Life After Cars: Freeing Ourselves from the Tyranny of the Automobile
Naparstek, Aaron
Goodyear, Sarah
Gordon, Doug
Hardcover
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
Scream with Me: Horror Films and the Rise of American Feminism (1968-1980)
Johnson, Eleanor
Hardcover
The Tribe and I Have Spoken: The Definitive (Unofficial) Lore and Legacy from the Game's Smartest Surviving Loser
Kavutskiy, Alex
Cesternino, Rob
Hardcover
Let This Radicalize You: Organizing and the Revolution of Reciprocal Care
Hayes, Kelly
Kaba, Mariame
Paperback
Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement
Davis, Angela Y.
Paperback
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Paperback
The Power Broker (Pulitzer Prize Winner): Robert Moses and the Fall of New York
Caro, Robert A.
Paperback
Who We Are Becoming Matters: The Courage, Wisdom, and Aloha We Need in a Timeplace of Collapse
Wong, Norma Kaweloku
Paperback
Shadow Before the Flame: The Hindenburg Disaster and the Prelude to War
Katz, Catherine Grace
Hardcover
One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate
Dickson, Ej
Hardcover
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Moreno Montana, Uli
Falces, Laura
Paperback
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves
Gilbert, Sophie
Paperback
Street Smarts: Trust Your Instincts, Outsmart Danger, and Stay Safe in a World That Isn't
Eve, Dannah
Hardcover
Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI
Veliz, Carissa
Hardcover
In Sickness and in Health: Love Stories from the Front Lines of America's Caregiving Crisis
Mauldin, Laura
Hardcover
From Life Itself: Turkey, Istanbul, and a Neighborhood in the Age of Erdoğan
Hansen, Suzy
Hardcover
Pay Attention: How the Algorithms and Media Wars Are Suppressing Truth and Rewiring Your Brain
Pakman, David
Hardcover
When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life
Pinker, Steven
Hardcover
Our Minds Were Always Free: A History of How Black Brilliance Was Exploited--And the Fight to Retake Control
Davis, Lisa E.
Hardcover
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Hardcover
Killers of Roe: My Investigation Into the Mysterious Death of Abortion Rights
Littlefield, Amy
Hardcover
Hated by All the Right People: Tucker Carlson and the Unraveling of the Conservative Mind
Zengerle, Jason
Hardcover
How to Break Up with Your Phone, Revised Edition: The 30-Day Digital Detox Plan
Price, Catherine
Paperback
Las Como Hablar para que Los Ninos Escuchen: y Como Escuchar para que los Ninos Hablen
Mazlish, Elaine
Faber, Adele
Paperback
One Nation Under Blackmail - Vol. 1: The Sordid Union Between Intelligence and Crime That Gave Rise to Jeffrey Epstein, Vol.1
Webb, Whitney Alyse
Paperback
Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Higginbotham, Adam
Paperback
Nostalgic Word Search for Adults and Seniors (Large/Big Print) (Large Print Edition)
Press Books, D&e
Paperback