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Football and Management: Comparisons Between Sport and Enterprise

Football and Management: Comparisons Between Sport and Enterprise

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349351504
ISBN13: 9781349351503
Publisher: Palgrave
Published: Nov 14 2012
Pages: 286
Weight: 0.85
Height: 0.68 Width: 5.50 Depth: 8.50
Language: English
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

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