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ISBN10: 620907247X
ISBN13: 9786209072475
Publisher: Editions Notre Savoir
Published: Sep 29 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209072475
Publisher: Editions Notre Savoir
Published: Sep 29 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
La prolifération des réseaux sociaux (SNS) au cours des 20 dernières années est un phénomène techno-social de notre époque. Depuis son apparition en 2004, Facebook, le réseau social le plus populaire au monde, a progressivement supplanté ses concurrents dans la grande majorité des pays. Il existe toutefois quelques exceptions, dont la Russie: Vkontakte, le réseau social local, reste le site le plus populaire de ce type en Russie. L'objectif de ce projet de recherche est de découvrir ce qui motive les utilisateurs russes de SNS à préférer un site de réseautage national à son rival mondial Facebook. La théorie des usages et gratifications et la théorie des réseaux sociaux constituent le cadre théorique de cette étude et guident le choix de la méthodologie, ainsi que le processus d'analyse et de discussion. Une approche méthodologique qualitative, et en particulier des entretiens et une étude de cas comparative, a été appliquée dans cette recherche. L'étude fournit des informations nouvelles sur le sujet peu étudié de l'utilisation des réseaux sociaux en Russie, et contribue ainsi aux travaux universitaires existants dans ce domaine.
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