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Analyse du marketing et du potentiel du miel de Chiury à Jajarko, au Népal
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ISBN10: 6200845530
ISBN13: 9786200845535
Publisher: Editions Notre Savoir
Published: Jul 28 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786200845535
Publisher: Editions Notre Savoir
Published: Jul 28 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
L'objectif principal de cet ouvrage était d'analyser le système de commercialisation, les canaux de commercialisation efficaces, les problèmes de commercialisation et le potentiel du miel de Chiury. Le miel est considéré comme un produit de base générateur de revenus importants, présentant un rapport coûts-bénéfices élevé. Les problèmes les plus prioritaires dans l'exportation du miel de Chiury étaient l'absence de certification biologique, suivie par l'absence de tests en laboratoire, l'absence de normes minimales pour le miel de Chiury, l'absence de classement et de matériaux d'emballage. Il est donc nécessaire de surmonter ces contraintes et ces problèmes. L'activité doit être optimisée grâce à la commercialisation et le potentiel de croissance des ventes devrait être exponentiel dans un avenir proche.
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