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Communications marketing et satisfaction client Industrie de l'éducation
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ISBN10: 6208662737
ISBN13: 9786208662738
Publisher: Editions Notre Savoir
Published: Feb 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208662738
Publisher: Editions Notre Savoir
Published: Feb 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
La création de sites web universitaires et l'utilisation d'Internet comme nouvel outil de communication marketing entre les universités et les étudiants gagnent rapidement en popularité dans le secteur de l'enseignement supérieur au Cameroun. Cette étude sur la numérisation des communications entre l'université et ses étudiants a pour objectif principal d'examiner les inquiétudes liées aux admissions que la création du site web de l'université a permis de dissiper; les motifs secondaires étant la satisfaction des étudiants à l'égard de l'inscription en ligne; et le rôle joué par les créneaux radio dans la mobilisation de la bonne volonté. Un outil CSSQ analogique a été utilisé pour recueillir les données qui ont été présentées sous forme de tableaux de fréquences, et l'analyse a été effectuée à l'aide d'outils statistiques descriptifs simples. Dans nos conclusions, nous avons observé que la création du site web de l'université a permis de répondre aux préoccupations des étudiants de l'université de Buea en matière d'admission; que l'inscription en ligne a rendu le processus d'inscription plus satisfaisant; et que les créneaux radio contribuent à renforcer la bonne volonté d'un établissement d'enseignement supérieur. Nous recommandons que le site Web/Internet soit utilisé comme principal moyen de communication entre les étudiants et l'université, avec une mise à jour fréquente du site.
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