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La contribution du marketing à l'éducation fiscale
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ISBN10: 6208229111
ISBN13: 9786208229115
Publisher: Editions Notre Savoir
Published: Oct 25 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208229115
Publisher: Editions Notre Savoir
Published: Oct 25 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
Ce livre traite de la contribution du marketing à l'éducation fiscale. Il résume les outils du marketing social et éducatif en tant qu'instruments pouvant être utilisés dans les activités visant à sensibiliser les citoyens à la nécessité de payer volontairement l'impôt, qui est l'une des sources de revenus utilisées par l'État pour mobiliser des ressources publiques, c'est-à -dire que la valeur des recettes fiscales contribue à couvrir les dépenses publiques. L'ouvrage s'adresse aux étudiants en communication et en marketing, ainsi qu'à toute personne désireuse de développer ses connaissances en matière de marketing et de fiscalité.
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