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Évaluation des stratégies de communication de la Banque centrale du Nigeria
Paperback
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ISBN10: 6205509555
ISBN13: 9786205509555
Publisher: Editions Notre Savoir
Published: Nov 27 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786205509555
Publisher: Editions Notre Savoir
Published: Nov 27 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Cet ouvrage évalue les stratégies de communication utilisées par la Banque centrale du Nigeria (CBN) pour promouvoir sa politique de suppression des espèces entre 2020 et 2023. Visant à réduire la dépendance à l'égard de l'argent liquide et à renforcer les systèmes de paiement électronique, l'étude utilise des méthodes de recherche mixtes, des questionnaires pour les données quantitatives et des entretiens avec des informateurs clés pour les données qualitatives. L'analyse est fondée sur la théorie de la diffusion de l'innovation et le modèle d'acceptation technologique, qui aident à comprendre les processus d'adoption et l'engagement des parties prenantes. Les résultats indiquent que les médias traditionnels, en particulier la télévision et la radio, ont été efficaces dans la diffusion d'informations sur la politique de suppression de l'argent liquide. La plupart des personnes interrogées ont déclaré être bien informées des objectifs et des procédures de la politique. Les recommandations portent sur l'élaboration de stratégies de communication plus inclusives adaptées à des groupes démographiques spécifiques, le renforcement de l'engagement numérique, la simplification du langage et la mise en place de mécanismes de retour d'information afin d'améliorer la compréhension et la participation du public.
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