Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society [Large Print 16 Pt Edition] (Large Print Edition)

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society [Large Print 16 Pt Edition] (Large Print Edition)

Izaret, Jean-Manuel

Paperback

Investing & Finance

ISBN10: 103870779X
ISBN13: 9781038707796
Publisher: ReadHowYouWant
Published: Sep 12 2024
Pages: 740
Weight: 2.02
Height: 1.83 Width: 6.14 Depth: 9.21
Language: English
More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers Customer Behavior: Elasticity, price discrimination, and game theory Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company.

Also from

Izaret, Jean-Manuel

View All

Also in

Investing & Finance

View All