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Persuasion et psychologie noire: Comment devenir un persuadeur efficace grâce au langage corporel, à la rhétorique et aux techniques cognitives
Paperback
Publisher: Lightning Source Inc
Published: Apr 21 2021
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
La persuasion est essentiellement un style de communication dans lequel une source présente un message à un public cible, en essayant de le convaincre d'apporter un changement en modifiant ses croyances, attitudes, valeurs ou comportements. Toutefois, ce n'est pas aussi simple qu'il y paraît!
Il existe de nombreux aspects de la persuasion que nous devons comprendre afin de devenir des persuadeurs efficaces. La manipulation et la persuasion sont deux choses différentes. Elles peuvent sembler similaires, mais les techniques utilisées dans les deux processus sont différentes. Pour faire simple, la persuasion utilise une approche plus positive, alors que la manipulation utilise une approche négative. Mais ce n'est pas la seule raison pour laquelle elles diffèrent l'une de l'autre. Les intentions impliquées dans les deux processus sont également différentes. À l'époque actuelle, nous ne pouvons pas dire que nous n'avons jamais été persuadés ou que nous n'avons jamais reconnu la persuasion.
Dans ce livre, vous apprendrez comment la persuasion peut être un moyen efficace de convaincre les gens de modifier leurs habitudes, leur comportement, leur attitude, leurs valeurs ou leurs croyances! N'hésitez pas à découvrir ces secrets, achetez votre copie dès aujourd'hui !
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