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Propagande politique pendant les élections: Une approche fondée sur les médias sociaux
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ISBN10: 6208178614
ISBN13: 9786208178611
Publisher: Editions Notre Savoir
Published: Oct 14 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208178611
Publisher: Editions Notre Savoir
Published: Oct 14 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
L'internet a donné naissance à un certain nombre de technologies web. L'une des technologies qui fait des vagues en matière de partage d'informations et de communication est celle des réseaux de médias sociaux. L'avènement des technologies en ligne a entraîné un changement de paradigme: les journaux, les magazines, la radio et la télévision ont cédé la place aux médias sociaux. L'accessibilité des sites Internet a été facilitée par l'utilisation des téléphones portables. La révolution des médias sociaux a touché toutes les facettes de la société, avec ses impacts positifs et négatifs. Les médias sociaux ont transformé et influencé les institutions politiques. Avec l'omniprésence des appareils connectés à l'internet, il est nécessaire d'utiliser efficacement les médias sociaux pendant les élections. Les médias de masse traditionnels ne suffisent plus à éduquer l'électorat sur les questions électorales. Ce livre explique donc la place des médias sociaux dans les campagnes électorales. L'analyse met en lumière la manière dont les politiciens ou toute autre personne devraient utiliser la propagande positive ou blanche pour influencer l'électorat à voter pour un candidat particulier pendant les élections, ainsi que l'utilisation des médias sociaux pour éduquer les électeurs sur les questions électorales.
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