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Vendre efficacement en séance de dédicace
Paperback
Series: Astuces & Conseils de Laura Wilhelm (Auteure& Coach Littéraire)
Publisher: Independently Published
Published: Nov 20 2024
Pages: 50
Weight: 0.24
Height: 0.13 Width: 6.14 Depth: 9.21
Language: French
As-tu déjà croisé des auteurs en séance de dédicaces dans les magasins? As-tu observé le comportement de certains?
Je ne le dirai jamais assez mais mets-toi à la place du lecteur et demande-toi ce qui t'attire toi avant de penser à ce qui attire les autres. Ensuite, agis en conséquence !
Est-ce qu'une simple table avec des livres posés ici et là t'interpelle en tant qu'acheteur? Est-ce que le fait de voir l'auteur avachi sur sa chaise, l'air blasé ou plus intéressé par ce qu'il se passe sur son téléphone te donne envie de l'aborder et de lui poser des questions sur son travail?
Le plus important se passe durant les 20 premières secondes: le contact visuel, l'image que l'on reflète, les premiers mots, la première expression du visage, les premiers gestes... c'est à ça que tu es jugé par le potentiel lecteur.
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