Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From an Idea to Nike: How Marketing Made Nike a Global Success

From an Idea to Nike: How Marketing Made Nike a Global Success

Jennings, C. S.
Bundy-Sichol, Lowey

Paperback

Series: From an Idea to

General Juvenile NonfictionSports & Recreation

Publisher Price: $7.99

ISBN10: 1328453634
ISBN13: 9781328453631
Publisher: Clarion Books
Published: Feb 12 2019
Pages: 128
Weight: 0.35
Height: 0.40 Width: 5.20 Depth: 7.40
Language: English

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? A fantastic business book for kids, From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

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