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George Gerbner: A Critical Introduction to Media and Communication Theory

George Gerbner: A Critical Introduction to Media and Communication Theory

Paperback

Series: Critical Introduction to Media and Communication Theory, Book 3

TelevisionGeneral ReferenceGeneral Sociology

ISBN10: 1433109875
ISBN13: 9781433109874
Publisher: Peter Lang Us
Published: Nov 30 2011
Pages: 178
Weight: 0.59
Height: 0.40 Width: 6.14 Depth: 9.21
Language: English
One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.

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General Sociology